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Debating Zittrain’s “The Future of the Internet” 06/20/2011

Posted by Derek Belt in Musings.
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Debating Jonathan Zittrain's "The Future of the Internet"
Jonathan Zittrain’s crystal ball does not paint a pretty picture. In The Future of the Internet: And How to Stop It, the author and professor of law at Harvard Law School explores a world ripe with possibilities yet riddled with controversy. Where the Internet succeeded in changing the way we communicate, Zittrain says it no longer functions as originally intended. It’s far too easily taken advantage of, he says, and the risks are beginning to outweigh the rewards. The “future” he is trying to stop is not merely one of open source ideals and generative technology, but of regulation, legislation and reform. “The solution,” he says, “is not to conscript intermediaries to become the Net police,” (Zittrain, p. 195). But what is the solution? Zittrain, who co-founded the Berkman Center for Internet & Society, does not fully explore possible solutions in The Future of the Internet. Instead, he wrestles with the possibility of a closed-network society that willingly sacrifices the freedom to innovate for security and peace of mind.

Though the generative qualities of the Internet initially gave way to stunning insight and earth-shaking innovation, it also spawned viruses, spam, hackers and worse. According to Zittrain, the government and/or corporate intermediaries—both of which loosely regulate the Internet nowadays—will move to strengthen the Net’s regulability and, thus, wield more control over it. This, he says, will destroy the generative Net as we know it. An “appliancized network” is a term Zittrain uses to describe technologies or networks that discourage or disallow tinkering. Generative technology, on the other hand, invites or allows modification. The latter, Zittrain says, is what makes the Internet function. He believes in the Net’s openness and feels we can preserve its generativity if we simply act fast.

To solve the problem, Zittrain proposes a “latter-day Manhattan Project, not to build a bomb but to design the tools and conventions by which to continuously diffuse one,” (Zittrain, p. 173). Essentially, he wants to make subtle changes to the Net’s so-called operating agreement and hold those accountable who would use it for ill intent. But it may be too late, as Zittrain himself points out at various points throughout the book. “Any comprehensive redesign of the Internet at this late stage,” he says, “would draw the attention of regulators and other parties who will push for ways to prevent abuse before it can even happen,” (Zittrain, p. 245). If governments and corporations enact legislation to preemptively stop bad things from happening, it will lead to a closed network and less innovation on the part of end users. This is not the future Zittrain wants to see.

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Yochai Benkler – “The Wealth of Networks” 03/27/2010

Posted by Derek Belt in References.
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Yochai Benkler – The Wealth of Networks

Bibliography

Benkler, Yochai. The Wealth of Networks: How Social Production Transforms Markets and Freedom. Yale University Press, 2006.

To see the wiki on The Wealth of Networks, click here.

Jonathan Zittrain – “The Future of the Internet: And How to Stop It” 03/06/2010

Posted by Derek Belt in References.
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Jonathan Zittrain – The Future of the Internet: And How to Stop It

The History of Generative Technology
The Apple II was quintessentially generative technology. It was a platform. It invited people to tinker with it. Hobbyists wrote programs. Businesses began to plan on selling software. … The iPhone is the opposite. It is sterile. Rather than a platform that invites innovation, the iPhone comes preprogrammed. … Its functionality is locked in, though Apple can change it through remote updates. … Whereas the world would innovate for the Apple II, only Apple would innovate for the iPhone. (Zittrain, p. 2)

The Future of Generative Technology
The future is not one of generative PCs attached to a generative network. It is one instead appliances tethered to a network of control. (Zittrain, p. 3)

There’s a Storm a-Brewin’
Today, the same qualities that led to their successes are causing the Internet and the PC to falter. As ubiquitous and Internet technologies are today, the pieces are in place for a wholesale shift away from the original chaotic design that has given rise to the modern information revolution. The counterrevolution would push mainstream users away from a generative Internet that fosters innovation and disruption, to an appliancized network that incorporates some of the most powerful features of today’s Internet while greatly limiting its innovative capacity—and, for better or worse, heightening its regulability. (Zittrain, p. 8 )

Not Your Father’s Computer
The bundled proprietary model, designed expressly for consumer uptake, had been defeated by the Internet model, designed without consumer demands in mind. Proprietary services tried to have everything under one roof and to vet each of their offerings, just as IBM leased its general-purpose computers to its 1960s customers and wholly managed them, tailoring them to those customers’ perceived needs in an ordered way. The Internet had no substantive offerings at all—but also no meaningful barriers to someone else’s setting up shop online. It was a similar model to that of the PC, a platform rather than a fully finished edifice, one open to set up offerings from anyone who wanted to code for it. (Zittrain, p. 30) (more…)

Paul Gillin – “Secrets of Social Media Marketing” 03/04/2010

Posted by Derek Belt in References.
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Paul Gillin – Secrets of Social Media Marketing

To Blog, Or Not To Blog
Experimentation is better than inaction, but it’s better to have a plan. (Gillin, p. 21)

The Importance of Getting it Right
The history of the information technology industry is littered with failed products that were functionally superior to the market winners. Cool features are meaningless if all the customers are already using something else. (Gillin, p. 23)

Blogging Comes Naturally
Managers sometimes try to jump-start a blogging initiative by making it a job requirement. This is a terrible idea. Blogging requires enthusiasm, dedication, and time commitment. (Gillin, p. 30)

Embrace All Feedback
Customers who complain are an opportunity. Engage them in conversation. Find out what would make them happy. Then make changes that knock their socks off. (Gillin, p. 33)

Take a Look Over Your Shoulder
For all its awesome scope, Google indexes less than 20 percent of the Web, according to serveral estimates. To really find people, you need to dig into members-only networks where they might be active. Social bookmarking sites like Digg, Netscape, Newsvine, Sphinn, and Shoutwire add to the complexity. (Gillin, p. 42)

Think of Yourself as a Publisher
This point is absolutely essential: In order to succeed in social media, you must think of yourself as a publisher. This is, in my opinion, the single greatest disruptive effect of the new Internet. Anyone can now be a publisher, which means that successful practitioners must learn from the tactics that publishers have used to engage their audiences for more than 200 years. (Gillin, p. 185) (more…)

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